Propertymark: new consumer branding for NAEA and ARLA

Fri 10 Feb 2017

The National Association of Estate Agents is rebranding to Propertymark NAEA and the Association of Residential Letting Agents is to be known in future as Propertymark ARLA as the organisations seek to offer a more consumer-friendly face.

The rebranding, revealed by the National Federation of Property Professionals, is because of what it describes as a need for its estate agency and lettings agency bodies to respond to a fast-changing world where consumers are online to exchange information, review and judge the quality of services and products they are planning to buy. 

“Consumers are so inundated with information and messages from countless sources and channels, that being relevant and distinct is at the heart of what brands need to achieve. The fewer voices competing for awareness and recognition the better” says NFOPP.

It says that policy makers and the media are well aware of both ARLA and NAEA and regularly engage with them to create new legislation, gather information and shape opinions - and it says this vital work will continue. 

But it says the consumer is a very different proposition.

“Whether a buyer, a seller, a landlord or tenant, very few of them know that there is a professional organisation that has their interests at heart: creating and enforcing standards across the industry. NFoPP is not known to consumers at all, and a recent survey has revealed that even consumer-facing ARLA and NAEA have only about 20 per cent awareness with consumers.”

NFOPP says that Propertymark will be a more consumer-faced organisation with a clear and powerful message: “By using a Propertymark agent, you and your money are protected.”

It stresses that each of the specialist organisations will continue to serve their members and will retain individual voices, member benefits and expertise in their areas. 

The Association of Residential Letting Agents is now ARLA Propertymark, incorporating the Association of Professional Inventory Providers as ARLA Inventories.

The National Association of Estate Agents will change to NAEA Propertymark, with the Institution of Commercial and Business Agents becoming NAEA Commercial.

The National Association of Valuers and Auctioneers will become NAVA Propertymark.

The NFoPP Awarding Body will continue to be an Ofqual regulated Awarding Body under the new name of Propertymark Qualifications.

Each member organisation will be regulated by Propertymark and propertymark.co.uk.

"Dear Chris, I just wanted to write to thank you for all your help and guidance on my recent property purchase. Your calm professionalism has guided me through the long process and it has been a real pleasure to do business with you. Thank you. I am placing the property for rental with EhB so I am sure our paths will cross again. Once again many thanks. Kind regards, Annie "
Annie

News Archive

November 2018

Long Itchington new home buyers offered incentives to be in for Christmas

Huge open plan family dining kitchen is focal point of detached Kenilworth house

Newbuild values rising faster than existing properties, says report

Get on the starting blocks now - ready for the New Year

Open weekend at luxurious Regency apartment conversions a roaring success

Grand home at former convent offers offers a magnificent 2,300 sq ft

ehB helps fund new show created by Edinburgh Festival star

ehB’s latest ‘Wherever you lay your hat campaign’ marks historic sporting event

October 2018

ehB Residential launches pair of funky detached houses in Whitnash

Kenilworth developer to pay stamp duty for buyers moving in for Christmas

Open weekend offers chance to view luxurious Regency apartment conversions

Ironstone Priors Marston houses proving popular with lovers of village life

Convent conversion offers pied a terre for peace seekers

Gothic arches among architectural delights at stunning former convent

ehB Residential welcomes new Mini to its sales and surveys team

We’ve unveiled October’s ‘wherever you lay your hat’ campaign

Open day offers chance to view exclusive Kenilworth town centre development

September 2018

ehB Residential offers five unique stone country homes in Priors Marston

ehB Residential sponsors Warwickshire basketball team’s kit

Former convent offers three stunning country homes

High end Leamington apartments offer Regency style with a contemporary twist

‘Phil and Kirstie effect’ is likely to boost demand for homes in Leamington

ehB backs Warwickshire’s new Riding for the Disabled centre

ehB Residential property stars on TV’s Location, Location, Location

August 2018

Lack of rental properties offers opportunity for would-be landlords

Abolishing stamp duty for downsizing OAPs could free up more family homes

Agency welcomes ‘happy private landlord’ survey

Exclusive Kenilworth town centre houses to be unveiled this weekend

Our latest hat campaign says ‘lie back and relax while we take the strain’

July 2018

Stylish Kenilworth town centre apartments offer ideal buy to let investment

ehB Residential helps pupils remember ‘the best days of their lives’

Have you got a very nice house in the country?

Fly through film offers buyers the chance to experience new Napton homes

Think tank report's vision will be good news for home buyers says estate agency ehB

Sample Kenilworth town centre apartment living this weekend

Leamington mums plan Land’s End to John O’Groats cycle to fight cancer and MS

Beat the sun worshippers and snap up an apartment before the autumn rush

June 2018

Estate agent helps Milverton youngsters Grow a Pound to buy play equipment

Ugandan school children and Warwickshire mums given a helping hand by ehB

May 2018

Milverton School are raising money for a Ugandan School

March 2018

Delicious delivery for Myton Hospice on Random Acts of Kindness Day

ehB Welcomes Juliana to the team

November 2017

RDA has received a four-figure donation towards the creation of its National Training Centre in Warwickshire.

ehB Residential are proud to sponsor the ‘leisure’ wear kit for Kenilworth RFC 1st XV this season.

October 2017

Dickins House, Leamington Spa

A Warwickshire residential sales and lettings agency is saddling up for the season with a high profile national jump jockey.

Bloor Homes best bakes for Macmillan

September 2017

Sponsorship for Claverdon Under 14's

July 2017

Grow a Pound Scheme

June 2017

ehB Residential sponsors Claverdon Village Fete

Grow a Pound

May 2017

ehB Residential supports SAFEagent Awareness Week 2017

March 2017

Letting agents celebrate new protection for landlords and tenants

RECORD SALES AT EXCLUSIVE NEW DEVELOPMENT

JURY PLACE, WARWICK

February 2017

Propertymark: new consumer branding for NAEA and ARLA

Bloor Homes: bringing couples together in Southam

January 2017

Audley Binswood Luxury Retirement Village

November 2016

Moseley Lodge, Leamington Spa

Park House, Leamington Spa

Investment in people makes the difference for Southam developer

September 2016

Mayor officially opens new Southam homes development

August 2016

Partners measure up for new venture

July 2016

Agent sponsors Endeavour award

May 2016

Long Service

April 2016

High Bank, Warwick

February 2016

Charlie Poste - Jockey of the Month

January 2016

ehB’s new board designs

December 2015

New homes in Southam to be sold from leading Leamington estate agent

Get ready for the new year now

September 2015

Claverdon Rugby Football Club

New Website launched as demand for property increases

August 2015

Sales Success at Regent Mews

Milverton Primary School Gets IT Upgrade

July 2015

Demand for Homes Last Month Hit an Eight-Month High

Madagascar

Summer’s here!

June 2015

Riding High

Sponsoring Jockey Charlie Poste

Property Oscar for Henley Grange

15% Rise in Business

Post Election Bounce?