Fri 03 Dec 2021
Would-be property vendors are being urged to capitalise on the busiest day of the year on Rightmove – by getting their homes ready to launch on Boxing Day.
And ehB Residential is suggesting its team do the initial marketing preparation work of measuring up and taking photos before the Christmas tree is up, to ensure the property is online the moment house hunters hit the search button on the property portal.
Managing director Edward Bromwich explained: “There’s a massive spike in activity when Rightmove traffic goes into orbit. In fact, Rightmove says traffic doubles between Boxing Day and New Year’s Day – and sees an incredible 42 million visits.
“That means if you’re serious about selling you absolutely have to be on Rightmove during that week. You’ll have beaten all those who are relaxing on their sofas with a glass of sherry and old James Bond films, thinking that maybe they’ll put theirs on the market ‘some time’ in January.
“By the time they wake up and decide to sell, many of those which hit the market over the festive season will have attracted a lot of viewings. Those vendors will be way out in front, and well on the way to buying their next home.
“Of course, no-one wants to see your Christmas tree in the marketing literature. So the trick is to ask us to come in, value your home, measure up and take the photos before the sitting room is dominated by tinsel and evergreen foliage. You don’t need to press the ‘go’ button before Christmas, so you won’t get visitors disturbing your celebrations. It can be launched on Boxing Day, enabling you to relax with the family while we line up viewings ready for the first week in January.”
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