ehB Residential’s November advertising campaign ties in with a momentous day for women in rugby.
The latest edition of its series of headgear adverts hammering home the fact that ‘wherever you lay your hat that’s your home’ features a scrum cap – in the month that Sara Cox made history as the first woman to referee a match between two premiership rugby sides.
The 28-year-old referee was officiating at Coventry’s Ricoh Arena between the city’s Wasps and Northampton Saints.
ehB Residential’s Leamington manager Clive Thompson explained: “Our ‘wherever you lay your hat’ campaign is proving popular with our customers – and we’ve had fun coming up with different hats to feature every month.
“We’d like to say that our rugby campaign was deliberately planned to coincide with this historic event. But that would be telling porkies!! Although maybe when Sara Cox is looking for a house she’ll come to us to help her find somewhere.”